Over the last 10 years something unexpected has been happening in luxury retail – did you miss the trend?
We now live in a world where four mega-corporations own the majority of luxury fashion brands we all know and love - Givenchy, Marc Jacobs, Balenciaga, Dior, Gucci, Alexander McQueen, Stella McCartney, Fendi, Celine, Saint Laurent and hundreds more - all controlled by the same ‘Big 4’ companies. Their dominance is unparalleled, influencing the fashion, design and shopping choices made available to millions of consumers worldwide.
As much as we adore the well-known brands, have we lost something along the way on this fast-track to consolidation?
Where does the independent designer find a place in this challenging world of mega-mergers and acquisitions? How can ‘little-labels’ survive the onslaught of ‘big-label’ commerce and control?
Luxury. Made. Fresh.
Three little words to describe a growing global movement in luxury fashion and design:
- Choosing creativity instead of ‘sameness’
- Choosing handcrafted instead of ‘mass-production’
- Choosing quality instead of ‘fast-fashion’
A vibrant global independent design community is vital to the overall health of the luxury fashion and design industry - intrepid standard-bearers for what’s new, different and exciting.
Lets promote more choice and diversity in what we see and how we shop by supporting our ‘little labels’ – the talented individuals who continue to pursue the beautiful, the unique and the inspiring - against all odds.
Happy ‘Independents’ Day to all!